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Chippewa Returns for America’s Thanksgiving Parade

Wizard-of-Oz-WDIV

Chippewa returned to Detroit for its seventh consecutive year, covering the 92nd Annual “America’s Thanksgiving Parade” for WDIV-TV in Detroit, Michigan on November 22, 2018. The Detroit holiday tradition, recognized as one of the best Thanksgiving parades in the country by U.S. News & World Report Travel, was a huge hit among viewers.

WDIV-TV (Channel 4) broadcast live from the parade, beginning with a special Thanksgiving edition of its news program at 6 a.m., followed by “Parade Preview” coverage live from the parade route beginning at 8 a.m. The three-hour broadcast was syndicated across the state of Michigan, while the live Parade 10 a.m. to 11 a.m. hour was nationally syndicated to more than 200 markets. The livestream of the parade reached more than 47,000 views,  which is a 40% increase over 2017. Between broadcast, livestreams and OTT views, “America’s Thanksgiving Parade presented by Art Van” reached 500,000 viewers.

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