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company news
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For 2nd year, Hiawatha receives Heisman honors
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Heisman Presentation Nets Award of Its Own
By: Carolyn Braff, Managing Editor | Published: December 17, 2009
On Saturday night, Alabama running back Mark Ingram was not the only big winner at the Heisman Trophy presentation. ESPN posting its highest-rated and most-viewed Heisman Trophy Presentation telecast ever, and its highest-rated and most-viewed coverage of the ESPNU College Football Awards in more than a decade.
ESPNNs Heisman Trophy telecast on Saturday, Dec. 12, at 8 p.m. ET, averaged a 4.1 rating, 4,045,000 households and 5,990,000 viewers, marking increases of 32%, 32%, and 44%, respectively, over last year.
Metered market highlights include: The home designated market areas (DMA) of the schools that will square off in the Citi BCS National Championship game (No. 2 Texas vs. No. 1 Alabama on Thursday, Jan. 7, at 8 p.m. on ABC) posted the highest metered market ratings: Birmingham, the DMA of Alabama and Ingram, averaged a 17.8 rating while Austin, DMA of Texas and Heisman Trophy finalist Colt McCoy, averaged a 10.6. It was ESPNNs highest-rated Heisman Trophy Presentation in both markets since 2003.
Token Creek's Hiawatha HD truck provided the production facilities for the Heisman event.
Post Date: 12/17/2009 |
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